{"id":10565,"date":"2026-01-22T14:15:58","date_gmt":"2026-01-22T12:15:58","guid":{"rendered":"https:\/\/economist.com.ua\/?p=10565"},"modified":"2026-01-22T14:15:58","modified_gmt":"2026-01-22T12:15:58","slug":"ukrainians-spent-uah-256-billion-on-online-purchases-in-2025","status":"publish","type":"post","link":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/","title":{"rendered":"\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom"},"content":{"rendered":"

\u041e\u0431\u044a\u0435\u043c \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 e-commerce \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 7% \u0432 2025 \u0433\u043e\u0434\u0443, \u0441\u043e\u043e\u0431\u0449\u0438\u043b \u0421\u0415\u041e Prom \u041d\u0438\u043a\u0438\u0442\u0430 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a \u0432 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e Forbes. \u0421\u0443\u043c\u043c\u0430 \u043a\u0443\u043f\u043b\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u2013 256 \u043c\u043b\u0440\u0434. \u0433\u0440\u043d.<\/p>\n

\u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 e-commerce \u0432 2025-\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d, \u0441\u043e\u043e\u0431\u0449\u0438\u043b \u0421\u0415\u041e Prom \u041d\u0438\u043a\u0438\u0442\u0430 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a.<\/p>\n

\u00ab\u0412 \u044d\u0442\u0443 \u0441\u0443\u043c\u043c\u0443 \u0432\u0445\u043e\u0434\u044f\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u0445 \u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a AliExpress, Tempu, \u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044b\u0435 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0441 \u0442\u043e\u0447\u0435\u043a \u0432\u044b\u0434\u0430\u0447\u0438\u00bb, \u2013 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u043d.<\/p><\/blockquote>\n

\u0420\u043e\u0441\u0442 e-commerce \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0438\u043d\u0444\u043b\u044f\u0446\u0438\u0438 \u2013 7%.<\/p>\n

«\u0420\u044b\u043d\u043e\u043a \u0440\u0430\u0441\u0442\u0435\u0442 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u0435\u0435, \u0447\u0435\u043c \u0432 \u0434\u043e\u0432\u043e\u0435\u043d\u043d\u044b\u0435 \u0433\u043e\u0434\u044b», \u2013 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a.<\/p><\/blockquote>\n

\"\"
\u0422\u041e\u041f 5 \u0441\u0430\u043c\u044b\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0442\u043e\u0432\u0430\u0440\u043e\u0432<\/figcaption><\/figure>\n

\u0414\u043e\u043b\u044f \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0432 \u0440\u0438\u0442\u0435\u0439\u043b\u0435 \u2013 10%, \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 2024 \u0433\u043e\u0434\u0430. \u0412 \u041f\u043e\u043b\u044c\u0448\u0435 \u044d\u0442\u0430 \u0434\u043e\u043b\u044f \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 22%, \u0432 \u0421\u0428\u0410 \u2013 \u043e\u043a\u043e\u043b\u043e 30%, \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u2013 \u0434\u043e 35%.<\/p>\n

\u00ab\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0440\u043e\u0441\u0442\u0430 (\u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430. \u2013 Forbes) \u2013 \u0432\u0442\u0440\u043e\u0435\u00bb, \u2013 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a.<\/p><\/blockquote>\n

\u0412 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0432 2025-\u043c \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c 17,5 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0441 \u0447\u0435\u043a\u043e\u043c \u043d\u0430 1320 \u0433\u0440\u043d, \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Prom.<\/p>\n

\u0411\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0432 2025 \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445: \u0442\u0435\u0445\u043d\u0438\u043a\u0430 \u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0430, \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u0434\u043e\u043c\u0430 \u0438 \u0441\u0430\u0434\u0430, \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u0440\u0435\u043c\u043e\u043d\u0442\u0430 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0439, \u043e\u0434\u0435\u0436\u0434\u0430, \u043e\u0431\u0443\u0432\u044c \u0438 \u0430\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0430 \u0438 \u043f\u0430\u0440\u0444\u044e\u043c\u0435\u0440\u0438\u044f, \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Prom.<\/p>\n

\u041d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0440\u043e\u0441\u0442\u0430 \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \u0438\u0437 \u0433\u043e\u0434\u0430 \u0432 \u0433\u043e\u0434 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445: \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043f\u0438\u0442\u0430\u043d\u0438\u044f, \u0437\u043e\u043e\u0442\u043e\u0432\u0430\u0440\u044b, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u0440\u0435\u043c\u043e\u043d\u0442\u0430 \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430.<\/p>\n

\u0412 2024 \u0433\u043e\u0434\u0443 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u0435\u0432 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438\u0441\u044c \u043d\u0430 25% \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 239 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d, \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0433\u0440\u0443\u043f\u043f\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 EVO (\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b Prom, Shafa, Bigl, Kabanchik). 60% \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0431\u044b\u043b\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043e \u043f\u043e \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0443.<\/p>\n

\n
\n
\n
\n
<\/picture><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u041e\u0431\u044a\u0435\u043c \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 e-commerce \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 7% \u0432 2025 \u0433\u043e\u0434\u0443, \u0441\u043e\u043e\u0431\u0449\u0438\u043b \u0421\u0415\u041e Prom \u041d\u0438\u043a\u0438\u0442\u0430 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a \u0432 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e Forbes. \u0421\u0443\u043c\u043c\u0430 \u043a\u0443\u043f\u043b\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u2013 256 \u043c\u043b\u0440\u0434. \u0433\u0440\u043d. \u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 e-commerce \u0432 2025-\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d, \u0441\u043e\u043e\u0431\u0449\u0438\u043b \u0421\u0415\u041e Prom \u041d\u0438\u043a\u0438\u0442\u0430 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a. \u00ab\u0412 \u044d\u0442\u0443 \u0441\u0443\u043c\u043c\u0443 \u0432\u0445\u043e\u0434\u044f\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u0445 \u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a AliExpress, Tempu, \u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, […]<\/p>\n","protected":false},"author":101,"featured_media":10568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"\n\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom - Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom\" \/>\n<meta property=\"og:description\" content=\"\u041e\u0431\u044a\u0435\u043c \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 e-commerce \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 7% \u0432 2025 \u0433\u043e\u0434\u0443, \u0441\u043e\u043e\u0431\u0449\u0438\u043b \u0421\u0415\u041e Prom \u041d\u0438\u043a\u0438\u0442\u0430 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a \u0432 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e Forbes. \u0421\u0443\u043c\u043c\u0430 \u043a\u0443\u043f\u043b\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u2013 256 \u043c\u043b\u0440\u0434. \u0433\u0440\u043d. \u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 e-commerce \u0432 2025-\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d, \u0441\u043e\u043e\u0431\u0449\u0438\u043b \u0421\u0415\u041e Prom \u041d\u0438\u043a\u0438\u0442\u0430 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a. \u00ab\u0412 \u044d\u0442\u0443 \u0441\u0443\u043c\u043c\u0443 \u0432\u0445\u043e\u0434\u044f\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u0445 \u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a AliExpress, Tempu, \u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-22T12:15:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/economist.com.ua\/wp-content\/uploads\/2026\/01\/prom.png\" \/>\n\t<meta property=\"og:image:width\" content=\"764\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0441\u0442\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0441\u0442\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/\",\"url\":\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/\",\"name\":\"[:uk]\u0423\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0437\u0430 2025 \u0440\u0456\u043a \u0432\u0438\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom[:ru]\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom[:] - Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430\",\"isPartOf\":{\"@id\":\"https:\/\/economist.com.ua\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economist.com.ua\/wp-content\/uploads\/2026\/01\/prom.png\",\"datePublished\":\"2026-01-22T12:15:58+00:00\",\"author\":{\"@id\":\"https:\/\/economist.com.ua\/ru\/#\/schema\/person\/0cc76cf84b135ef3ed6f9b0cb407756c\"},\"breadcrumb\":{\"@id\":\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#primaryimage\",\"url\":\"https:\/\/economist.com.ua\/wp-content\/uploads\/2026\/01\/prom.png\",\"contentUrl\":\"https:\/\/economist.com.ua\/wp-content\/uploads\/2026\/01\/prom.png\",\"width\":764,\"height\":430,\"caption\":\"\u0422\u041e\u041f 5 \u043d\u0430\u0439\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456\u0448\u0438\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0439 \u0442\u043e\u0432\u0430\u0440\u0456\u0432\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/economist.com.ua\/ru\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/economist.com.ua\/ru\/#website\",\"url\":\"https:\/\/economist.com.ua\/ru\/\",\"name\":\"Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430\",\"description\":\"Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/economist.com.ua\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/economist.com.ua\/ru\/#\/schema\/person\/0cc76cf84b135ef3ed6f9b0cb407756c\",\"name\":\"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0441\u0442\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/economist.com.ua\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b1dacfddaf15614a414578caadae114cd9ae557bc5af58b536dddd039b68abc?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b1dacfddaf15614a414578caadae114cd9ae557bc5af58b536dddd039b68abc?s=96&d=identicon&r=g\",\"caption\":\"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0441\u0442\"},\"url\":\"https:\/\/economist.com.ua\/ru\/author\/nusenkis-m\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom - Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/","og_locale":"ru_RU","og_type":"article","og_title":"[:uk]\u0423\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0437\u0430 2025 \u0440\u0456\u043a \u0432\u0438\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom[:ru]\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom[:] - Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430","og_description":"\u041e\u0431\u044a\u0435\u043c \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 e-commerce \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 7% \u0432 2025 \u0433\u043e\u0434\u0443, \u0441\u043e\u043e\u0431\u0449\u0438\u043b \u0421\u0415\u041e Prom \u041d\u0438\u043a\u0438\u0442\u0430 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a \u0432 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e Forbes. \u0421\u0443\u043c\u043c\u0430 \u043a\u0443\u043f\u043b\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u2013 256 \u043c\u043b\u0440\u0434. \u0433\u0440\u043d. \u041e\u0431\u044a\u0435\u043c \u0440\u044b\u043d\u043a\u0430 e-commerce \u0432 2025-\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d, \u0441\u043e\u043e\u0431\u0449\u0438\u043b \u0421\u0415\u041e Prom \u041d\u0438\u043a\u0438\u0442\u0430 \u0410\u0440\u0442\u0435\u043c\u0447\u0443\u043a. \u00ab\u0412 \u044d\u0442\u0443 \u0441\u0443\u043c\u043c\u0443 \u0432\u0445\u043e\u0434\u044f\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u0445 \u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a AliExpress, Tempu, \u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, […]","og_url":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/","og_site_name":"Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430","article_published_time":"2026-01-22T12:15:58+00:00","og_image":[{"width":764,"height":430,"url":"https:\/\/economist.com.ua\/wp-content\/uploads\/2026\/01\/prom.png","type":"image\/png"}],"author":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0441\u0442","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0441\u0442","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/","url":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/","name":"[:uk]\u0423\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0437\u0430 2025 \u0440\u0456\u043a \u0432\u0438\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom[:ru]\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom[:] - Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430","isPartOf":{"@id":"https:\/\/economist.com.ua\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#primaryimage"},"image":{"@id":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/economist.com.ua\/wp-content\/uploads\/2026\/01\/prom.png","datePublished":"2026-01-22T12:15:58+00:00","author":{"@id":"https:\/\/economist.com.ua\/ru\/#\/schema\/person\/0cc76cf84b135ef3ed6f9b0cb407756c"},"breadcrumb":{"@id":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#primaryimage","url":"https:\/\/economist.com.ua\/wp-content\/uploads\/2026\/01\/prom.png","contentUrl":"https:\/\/economist.com.ua\/wp-content\/uploads\/2026\/01\/prom.png","width":764,"height":430,"caption":"\u0422\u041e\u041f 5 \u043d\u0430\u0439\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456\u0448\u0438\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0439 \u0442\u043e\u0432\u0430\u0440\u0456\u0432"},{"@type":"BreadcrumbList","@id":"https:\/\/economist.com.ua\/ru\/ukrainians-spent-uah-256-billion-on-online-purchases-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/economist.com.ua\/ru\/"},{"@type":"ListItem","position":2,"name":"\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0437\u0430 2025 \u0433\u043e\u0434 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438 256 \u043c\u043b\u0440\u0434 \u0433\u0440\u043d \u2013 Prom"}]},{"@type":"WebSite","@id":"https:\/\/economist.com.ua\/ru\/#website","url":"https:\/\/economist.com.ua\/ru\/","name":"Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430","description":"Economist \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u044b \u0438 \u043c\u0438\u0440\u0430","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/economist.com.ua\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/economist.com.ua\/ru\/#\/schema\/person\/0cc76cf84b135ef3ed6f9b0cb407756c","name":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0441\u0442","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/economist.com.ua\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b1dacfddaf15614a414578caadae114cd9ae557bc5af58b536dddd039b68abc?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b1dacfddaf15614a414578caadae114cd9ae557bc5af58b536dddd039b68abc?s=96&d=identicon&r=g","caption":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0441\u0442"},"url":"https:\/\/economist.com.ua\/ru\/author\/nusenkis-m\/"}]}},"views":7328,"_links":{"self":[{"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/posts\/10565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/comments?post=10565"}],"version-history":[{"count":4,"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/posts\/10565\/revisions"}],"predecessor-version":[{"id":10570,"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/posts\/10565\/revisions\/10570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/media\/10568"}],"wp:attachment":[{"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/media?parent=10565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/categories?post=10565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economist.com.ua\/ru\/wp-json\/wp\/v2\/tags?post=10565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}